Players colorful sport Nike 2012 spring and summer quarters Air Woven
2012-03-15 10:29:08 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: Highsnobiety] Print & nbsp; Close
Chinese shoes Network March 15 hearing, dating back to 1999, under Nike's a designer by chance met a Chinese traditional straw mat making, under the capricious will associate to put this technology to weave sneaker above, so fate once again after a gestation period of a year, Nike's first sneaker annals finally born knitting patterns, knitting shoes because the feeling is very fresh, immediately attracted attention from aroun cheap foamposites d the world, set off a braid boom. After a lapse of more than ten years time, Nike Air Woven still popular unabated, they recently launched a new series of spring quarter of 2012, with the characteristics of various colors crafted woven material, of which the most noteworthy, than that paragraph red, orange, white color version (McDonald color?), six colors will be simultaneous release of March 31, interested friends not to miss.
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[Chinese shoes Network - brand observation] in a trademark case to Liu Xiang and Nike again linked together, and all this due to Nike's Liu Xiang's name and image for commercial use as a trademark insistence.
Liu Xiang for Nike and the pair of & quot; gold partner & quot ;, sources said, as early as 2004, Liu Xiang became the name before, Nike signed an agreement with Liu Xiang, and apply for registration of a serie cheap jordans online s designed specifically for Liu Xiang trademark , including & quot; liuxiang & quot;, & quot; LX & quot; and trapeze hurdles graphics.
But a series of trademarks, but can not see the trapeze Chinese name - & quot; trademark; Liu & quot.
In fact, Nike has been proposed to the judges registered & quot; Liu & quot; as a trademark, did not get the approval of the judges. And the judges reject reason is due to the presence of a Nike Liu Xiang Industrial Co., Ltd. Shanghai.
It is understood that, in July 1986, Shanghai Liu Xiang Industrial Co., Ltd. registered the & quot; Liu brand & quot; mark, its applic cheap jordans for sale mens ation for registration of the type of clothing, the exclusive right to the trademark term until 2017. Liu Xiang, the Shanghai Industrial Co., Ltd. registered trademark by & quot; constituting characters and graphics eagle; Liu brand & quot.
TRAB that, after Shanghai Liu Xiang Industrial Co., Ltd. registered & quot; Liu brand & quot; trademarks, & quot; cards & quot; word of significantly weaker, & quot; Liu & quot; the word most likely to be remembered and identification. Therefore, an application for registration of Nike & quot; Liu & quot; trademark, easy to make ordinary consumers mistakenly believe tha cheap jordan shoes for men t the association between the two, and registered trademarks are two types of clothing products, and therefore rejected Nike's request.
However, the judges ruling does not dispel Nike & quot; trademark stubborn; Liu & quot.
Recently, Nike will TRAB taken to court, the Beijing Intermediate Court hearing of the case before.
It is reported that the face of the reasons given by the judges, Nike's agent said, based on Liu Xiang's huge popularity and Nike's global influence, consumers will not apply to Nike & quot; & quot Liu Xiang ; trademark and prior & quot; Liu brand & quot; trademark confusion together. Cheap air jordan 12 ovo But the judges agent stressed that no matter how high visibility Liu Xiang, can not infringe on the rights of the earlier mark. As for Liu Xiang himself commercialize the use or right to a name, and they declined to comment.
For Nike, the judges move this prosecution, the investment adviser of light industry researcher Xiong Xiaokun told reporters, Liu Xiang Nike insists registered trademark because Liu Xiang high visibility and influence in China, and can produce good publicity.
Xiong Xiaokun that the current Nike signed up & quot; liuxiang & quot;, & quot; graphics, trademarks, and trapeze hurdles, bu Retro jordans for sale t because it is not directly use the & quot;; LX & quot Liu Xiang & quot; trademark, which Liu Xiang spelling or phonetic shorthand trademark does not give Nike brings ideal publicity, for which Nike wanted to compete & quot; Liu & quot; trademark, to further enhance the visibility of its products.
However, the reporter interviewed several people in the industry have indicated that you do not see Nike launched in the market in order to & quot; liuxiang & quot;, & quot; LX & quot; or the like as a graphic trapeze hurdles trademarks.
In this regard, brand marketing expert Li from said Nike products particularly good use of the knowledge to protect their own commercial interests, so the main brand Nike launched a symbolic thing, while the design will often involved surrounding the main brand as a trademark to register, but Nike does not have to use the trademark to launch the appropriate products.
& quot; This is probably Nike inertia action, the protection of 'Liu' and extending trademarks, except for the sake of future development, in addition also to guard against certain risks. & Quot; Li played explained.
It is worth noting that the past eight years, Nike Chinese athletes the choice seems to have been relatively & quot; preference & quot; Liu Xiang, but for an athlete, the Liu Xiang athletic career for how long has been the industry's hot topic.
In this regard, sports marketing experts Ji Ning told reporters, Liu Xiang as the commercial value of an athlete is certainly in decline, but the commercial value of athletes more than just a short-term event marketing value, but a combination of sports industry and long-term value.
However, the industry worried that, despite the Nike said Liu himself has been legally authorized, and therefore entitled to Liu's name, image as a trademark for commercial use. However, such authorization whether Liu Xiang's cooperation with Nike and suspension and failure, if that's the case, Nike hard in pursuit of & quot;? Liu Xiang & quot; trademark can be used on a few years ?
In this regard, the reporter contacted Liu Xiang Nike aspect when asked for his name and Nike signed the agreement authorizing commercial use, but Nike China, public relations related to & quot; in the matter is under judicial proceedings, our inconvenience this matter of speech & quot; refused to provide any information. (Chinese shoes Network - the most authoritative and most professional Footwear News)
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